Until a decade or so ago, most foreign property buyers were directing their steps to the north of Italy, but 2026 confirms a clear change in this trend. Polish investors are increasingly choosing the south, and Calabria in particular, appreciating the tranquillity, authenticity and, above all, reasonable prices there. When comparing the cost of buying and maintaining a property with prices in Poland or other regions of Italy, Calabria currently comes out as the most favourable.
It is a conscious choice, based on the search for a high quality of life and not just a prestigious address. Poles are attracted by the lack of mass tourism, the friendly climate and the remarkable openness of the locals. Scalea is becoming a viable alternative to crowded resorts, offering a lifestyle where the day starts with a quiet coffee in a local bar and a chat with the neighbours. Choosing this region is an investment in a place that stays in your mind for a long time thanks to its unique combination of proximity to the sea and the mountains.